DVD and Blu-ray reviewers are a tight-knit lot. We're competitors, sure, but we also share the love. When a guy I met through HighDefDigest.com's
Forum asked me to help him obtain screeners for his site, I gave him all the information that I could.
This is why I offered editing services to
HDD's former Editor-in-Chief, Jed Rosenzweig. Like a lot of home-theatre enthusiasts, I started to rely on HDD's mix of news and reviews regarding Blu-ray and HD DVD. However, I noticed some mistakes from time to time and also saw that other readers were posting corrections in the Forum. I have some experience as a copy editor/proofreader, and I presented my credentials to Mr. Rosenzweig.
After a trial period of two weeks in September, I freelanced as a copy editor for HDD during October 2007. This was an arrangement of which the staff writers were aware. I gave direct feedback to the reviewers, and they gave me direct responses, too.
Mr. Rosenzweig sent me "unfiltered" reviews that he himself had not yet edited. Thus, I was working with what the reviewers sent directly to him. In some instances, the reviews looked like what we're used to seeing on the "live" site--polished, witty, informative, dynamic, engaging, and easily readable. In other instances, the reviews were rough, choppy, inarticulate, and flat-out wrong. I don't mean "wrong" as in I disagreed with a writer's opinion; I mean "wrong" as in factual, technical, and grammatical errors.
When I "auditioned" for Mr. Rosenzweig, I edited a few pending reviews as well as pointed out mistakes that had been "live" for months. Some examples (now fixed):
1)
Mission: Impossible -- Ultimate Missions Collection and
Mission: Impossible 2 (The reviews referred to trailers for
MI2 that "were also on the DVD", but the DVD, Blu-ray, and HD DVD versions all don't have trailers for
MI2.)
2)
Troy (In the Audio section, Brad Pitt was described as screaming, "For Troy!" Actually, Eric Bana, who plays the Trojan Hector, utters that line.)
3)
World Trade Center (Neither the Blu-ray nor the HD DVD versions has High-Def-Exclusive Extras, but the reviews stated that some of the featurettes were not available on DVD. In fact, the Blu-ray and HD DVD versions have the same substantive contents as the Two-Disc DVD edition, but they're all trumped by the Target Limited Edition Three-Disc DVD set.)
There are many other examples from both before and after October 2007; HDD's readers have catalogued them better than I can.
The past few months have been particularly eventful. Check out the review of
Heroes Season 2 and the
comments posted in the Forum. Apparently, the author remembers two characters appearing in Season 1 even though they were introduced in Season 2, and the author's copy has a Sneak Peek of Season 3 even though no other US Blu-ray copy does. The Sneak Peek
is in the DVD set, though.
Yesterday (Friday, 24 October 2008), HDD published a review of Eric Brevig's
Journey to the Center of the Earth. The review stated that the primary English audio track is encoded in Dolby TrueHD 5.1, and the reviewer described two interactive games in exacting, accurate detail. I know that the paragraph about the games is accurate because I reviewed the movie on
DVD and played the games myself. Then, the stream of
responses started flowing...
As was noted by HDD's readers, the Blu-ray only has Dolby Digital 5.1 English and Spanish tracks--no TrueHD. As was noted by HDD's readers, this review was the only Blu-ray review that alluded to the interactive games. Thinking that the review might be modified, I saved the "live" page sometime Friday afternoon for posterity's sake. (Yes, I'm "posters5" at HDD's Forum and at DVDTown.com.)


The aforementioned reviews have an over-riding commonality--their author, Peter Bracke. Yes, the Peter Bracke who founded DVDFile.com and who co-founded HDD.
HDD's readers are a vocal lot. They are wonderful about sharing their opinions and agrees/disagrees with the reviewers. They're also respectful of the reviewers' likes/dislikes. What you notice is that the "There's a mistake..." comments are usually about Mr. Bracke's reviews. This is not to say that other writers (including me) don't stumble from time to time. Rather, Mr. Bracke consistently, even persistently, drops the ball.
Aside from text-based concerns, the community of reviewers have also been bothered by Mr. Bracke's rush to be first when posting reviews. Look, we all want to be first so that we can see readership numbers spike. However, review copies of DVDs and Blu-rays are sent to/received by U.S.-based writers at the same time, give or take 24 hours. Even Bill Hunt of TheDigitalBits.com gets screeners at the same time as the rest of us do, and he certainly has more access to Hollywood than the average online reviewer.
As the first sentence of this blog entry states, "DVD and Blu-ray reviewers are a tight-knit lot." Whenever we see a review of a title that we haven't received yet, we e-mail each other. If someone else got a screener--fine. If no one got a screener directly from Public Relations contacts...
There are ways of getting DVDs and Blu-ray Discs prior to street date. Some retailers break street date, which is an industry no-no. If you know a buddy who works in a videostore or if you yourself work in a videostore, then you tend to receive products anywhere between two to five weeks in advance so that you can put price stickers on the covers and prep them for rental. It's understood that employees of video rental stores can borrow movies prior to street date to watch so that they can inform customers about what to rent.
Breaking business street dates is generally not an editorial problem as street dates are supposed to be enforced by media companies' retail divisions. However, there are some online reviewers who have access to videostore inventories, via friends or via their own jobs. When these people post reviews before screeners are even sent to reviewers, they violate Review Embargoes. Review Embargos are not as restrictive as the term sounds. Generally, reviews should be posted within two weeks before or after street dates, even if you get a screener several weeks in advance.
What happens when reviewers don't follow the rules? The major Hollywood studios consider shutting down the supply of screeners to all reviewers, which would make life a little harder for those of us without a lot of disposable income. Unlike theatrical releases, which are sometimes not shown to critics before their commercial bows, the major Hollywood studios oblige requests for just about any and every title.
We are never pressured by PR reps to write positive reviews. In return for screener loans, we just have to make sure that we don't post reviews too early/late and that we send links to our reviews once they're published. This is accomodating and fair. Unfortunately, the over-eager abuse the system.
Mr. Bracke's history of factual, technical, and grammatical errors as well as disregard for industry guidelines suggest one or more of the following, in order of increasing seriousness:
1) Ineptitude. He doesn't know what he's doing.
2) Overloading. He's trying to juggle too many things in life.
3) Laziness/Apathy. He just doesn't care (which makes you wonder why he even bothers posting reviews before street date or writing reviews at all).
4) Plagiarism. He reads other people's reviews and re-fashions them for his own reviews.
5) Fraud. Either he reviews Blu-ray Discs based on a theatrical viewing and reading information in a Press Release, or he writes a review based on a DVD and pretends that he "reviewed" the Blu-ray version.
Numbers 1, 2, and 3 are understandable, even forgivable. Numbers 4 and 5...give me pause.
The dam has broken, Mr. Bracke.
--------------------
I found a thread from 2003 that relates to the above post.
http://forums.dvdfile.com/standard-definition-software/33380-dvd-files-review-hours-error-filled.html